Meet Alissa


Mauve co-founder and owner, Alissa McMahon, was born and raised in Omaha, Nebraska. She graduated from the University of Nebraska at Omaha with a business degree in marketing and management. After gaining fashion experience while living in Los Angeles, she knew it was time to help further the fashion options that the midwest had to offer.


Meet the Co-Founders


In March of 2017, Alissa McMahon, Kat Slump, and Keegan Mahoney were on a mission to expand the midwest fashions while providing customers with a sense of confidence to live boldly through fashion. What started as an idea while on vacation, turned into a quick reality. Winning the business plan competition at the University of Nebraska at Omaha, to launching the online site a few days later, Mauve was quickly underway. While all three were pursuing different dreams at the time, this was a side hustle. As life eventually took the three to separate work fields across the country, the Mauve dream stayed alive and Alissa took over. All three women have a strong passion for Mauve to be far more than a piece of clothing, but for the brand to empower women to live boldly and embrace their signature look through their clothing!